We work closely with ownership teams to position each building effectively, generate qualified interest, and lease up units efficiently. Our process is grounded in real-time market knowledge, smart campaign planning, and a strong belief in the long-term value of rental housing.
With that conviction comes focus. Our structure, team, and process are built entirely around the needs of purpose-built rentals — from affordability requirements and shifting policy frameworks to the nuance of connecting with today’s renters.
Positioning & Strategy
We begin by understanding your project in context — the site, the audience, the neighbourhood, and the market conditions. From there, we help shape the early decisions that drive leasing success.
Marketing & Campaign Execution
We work closely with our clients to develop marketing plans that align with the building’s identity, timeline, and goals. From listings to digital media to on-site signage, we coordinate each element to ensure a cohesive rollout that resonates with the target renter audience.
Leasing & Tenant Engagement
From pre-leasing to full stabilization, we handle the front-line leasing work — from lead response to tour execution to application support — acting as a direct extension of your project.
Communication & Reporting
We provide consistent, clear updates throughout the project — helping owners and developers stay informed and in control.
Basepoint brings focused expertise to purpose-built rental projects — combining strategic insight, operational experience, and hands-on leasing execution. Our team understands the nuances of today’s rental market, including affordability requirements, shifting policy frameworks, and evolving renter expectations.
We work collaboratively with clients to launch rental communities with clarity, precision, and purpose — from pre-leasing through full stabilization.
We don’t just fill units. We help rental communities launch with purpose.
If you’re planning a new rental development and want a focused, strategic partner to bring it to market — we’d love to connect.